How much does Facebook and Google ads management cost?

Ad management from an agency usually costs $500 to $2,000 a month for Meta (Facebook and Instagram) and Google, on top of what you spend on the ads themselves. Freelancers typically charge $250 to $800 a month, which buys roughly 10 to 20 hours of their time.

Management fee vs. ad spend

These are two separate costs. Ad spend goes to Meta or Google and pays for people seeing your ads. The management fee pays someone to make the ads, choose who sees them, watch the results and change what isn't working. Some agencies charge a percentage of ad spend instead of a flat fee, and many have monthly minimums.

What to watch for in a contract

• Minimums: small accounts often pay the same fee as bigger ones.
• Contracts: 6 to 12 month terms are common.
• Account ownership: make sure the ad account is in your name, so your history stays with you if you leave.
• How fast changes happen: an ad that wastes money should be paused the same day, not at the monthly review.

What good management actually does

It makes several versions of each ad, sends the budget toward the ones that bring in customers, and keeps making new ones as the old ones wear out. It also makes sure every lead the ads bring gets a fast answer, because a lead nobody replies to is wasted spend.

How Quilco does it

Quilco makes Meta and Google ads from your real work photos, compares them with the ads that have run longest in your industry, and runs them in your own ad accounts. It can make and run ads on its own inside the daily budget you set, or you make them together with Quilco. The ads are lead ads that collect a name and phone number, and Quilco answers new leads right away. Ads are part of the one $410/month plan with everything else; your ad spend goes straight to Meta and Google.