Why aren't my Facebook ads getting leads?

Facebook ads usually fail to bring leads for one of five reasons: the campaign isn't set to get leads, the ad doesn't stop the scroll, the audience is too narrow, the ads haven't run long enough to learn, or the leads come in and nobody answers fast. Check them in that order.

The campaign goal is wrong

Meta shows your ad to the people most likely to do what you asked for. A campaign set for clicks or reach gets clicks or views, not phone numbers. If you want leads, use a lead goal, ideally a lead form that asks only for what you need, like a name and phone number.

The ad looks like an ad

Stock photos, logos and busy flyers get scrolled past. Real photos of your own work, a clear before and after, and one plain line about what you do and where usually do better.

The audience is too narrow

Stacking many interests and small areas can leave Meta too few people to find your customers. For local businesses, your service area with broad targeting often works better.

Not enough time or budget to learn

Every new campaign has a learning period. Changing everything every day, or a budget too small to get results, keeps it from ever settling. Give it time and change one thing at a time.

The leads go cold

Lead form leads are people scrolling, not searching. If they don't hear from you within minutes they forget they asked. Many "bad lead" problems are really slow-reply problems.

How Quilco fixes these

Quilco sets up lead campaigns with a short form, makes ads from your real work photos compared with what's working in your industry, and answers every new lead right away so they don't go cold.